Bridge To Health
Visual Identity
Bridge to Health describes the link between where people are now and connecting them (bridging) with better health. They are hoping to highlight the addition of Bio-electric medicine.
Approach & Direction
Their purpose is to improve the lives of their patients so they feel good in their bodies by using safe, natural therapies. This is done by combining the ancient practice of Traditional Chinese Medicine with the cutting edge field of using electricity to improve biological processes. The client was looking for a design relating to energy/physics/electrons.
Visual Identity System
The palette beautifully merges natural warmth and clinical calm. The cool blues in the color palette represent energy flow, circulation, and trust. Leaf green adds renewal and nature. The golden ochre adds a hit of warmth and life. It’s the spark – that feeling of energy waking back up and starting to flow again.
She also wanted to incorporate the Yin-Yang symbol if possible, but I felt that would’ve over-complicated the logo and is a bit overused. Instead I chose to incorporate it subtly into a pattern that combined her love of “The Great Wave” symbol.
The Gilroy typeface keeps things feeling clean, modern, and calm – professional without feeling clinical.
Early Applications
The Result
The visual identity provides Bridge to Health with a calm, cohesive foundation—one that supports trust, clarity, and consistency as the practice grows.