Hey, I’m Karin – a brand and visual identity designer based in the Hudson Valley, NY.

I work with small businesses and creative entrepreneurs who know they need more than “just a logo,” but aren’t sure what direction their brand should actually go yet. Together, we figure that out first – then I design the visuals to support it.
 

I create logos and visual identity systems that feel cohesive, considered, and easy to use in real life. The goal isn’t decoration – it’s clarity. When the decisions behind a brand are clear, everything else becomes simpler: marketing, content, and showing up consistently.
 

My process is collaborative and structured, so you’re never guessing what looks right. I guide you through the decisions, then build a visual system that fits – not just today, but as your business grows.

Outside of design, I’m usually listening to 80s/90s or country music with my husband, taking too many pics of my dogs, or at our cabin in Vermont with family and friends.