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Feel certain about your brand.
For business owners with too many ideas — and no direction yet.
I help you figure out what actually fits before anything is designed.

Because a logo works best when the decisions behind it are clear.

about me

Hi! I’m Karin, a graphic designer living in the beautiful Hudson Valley area of NY.

I help businesses and creative entrepreneurs bring their brands to life with thoughtful, cohesive visuals that don’t just look good – they feel right.

portfolio

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the process

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Brand Design

Visual Identity

Business Card Design

Brochures

Infographics

Book Cover Design

services

1

Discovery

& Onboarding

Once you submit an inquiry, I’ll review the details of your business and what you’re looking for. If we’re a good fit, I’ll send over a proposal, contract, and invoice for your deposit, then officially welcome you into my process and get you fully onboarded.

2

Strategy

& Direction

We start with an in-depth discovery call to align on goals and direction. I’ll then develop the strategy and present two mood boards, each offering a different visual path for your brand. Once a direction is chosen, we move into the creative phase.

3

Creation

& Design

With a clear strategy and visual direction in place, I begin designing your brand. This is where ideas turn into visuals - logos, color, typography, and supporting elements - all working together to tell your story in a cohesive, thoughtful design.

4

Offboarding

& Launch

After we finalize your design, I’ll package everything up neatly and send over your logo files in multiple formats for print and digital use. You’ll also receive a brand style guide for easy reference moving forward. The entire process usually takes around 2–3 weeks.

testimonials

I can’t say enough how much I LOVE my new logo!! Karin hit it above and beyond out of the park as she captured exactly the message I had in my heart for rebranding my business so that I can support my existing and expanding community of women. Women who want to regain, recover, reconnect, and mostly , remember, that their magic has never left them, it’s just been conditioned out of them and covered up by forces that were unintentionally, and sometimes, intentionally , used to create the illusion that they couldn’t trust and safety embrace and embody that innate magic! That’s why I love the message of SheMagic! Karin, I can’t thank you enough for just listening to what I said and what was unsaid! You are SheMagic in every way! Thank you!

~ Elizabeth G.

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